Privacy Policy
This Privacy Policy outlines how your personal information is gathered, utilized, and shared when you visit or make a purchase from www.wildflameandco.com (the “Site”).
Personal Information We Collect
When you access the Site, we automatically gather specific information about your device, including details about your web browser, IP address, time zone, and some cookies installed on your device. Furthermore, as you navigate the Site, we collect information about the specific web pages or products you view, the websites or search terms that directed you to the Site, and details about your interactions with it. This automatically collected information is referred to as “Device Information.”
We gather Device Information through the following technologies:
- “Cookies” are small data files placed on your device or computer, often containing an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.
- “Log files” record actions taken on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files that track how you browse the Site.
Additionally, when you make a purchase or attempt to do so through the Site, we collect specific information from you, including your name, billing address, shipping address, payment information (like credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
In this Privacy Policy, when we mention “Personal Information,” we refer to both Device Information and Order Information.
How We Use Your Personal Information
The Order Information we collect is primarily used to fulfill orders placed through the Site, which includes processing your payment information, arranging shipping, and providing invoices and/or order confirmations. Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risks or fraud; and
- Provide information or advertising related to our products or services in line with your preferences.
The Device Information we collect helps us screen for potential risks and fraud (especially your IP address) and is used more broadly to enhance and optimize our Site. For instance, we analyze how our customers browse and interact with the Site and assess the effectiveness of our marketing and advertising efforts.
Sharing Your Personal Information
We share your Personal Information with third parties to assist us in utilizing it as described above. For example, we use Shopify to operate our online store; you can read more about Shopify’s use of your Personal Information here: https://www.shopify.com/legal/privacy. Additionally, we use Google Analytics to help us understand how customers interact with the Site; more information about Google’s use of your Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Lastly, we may share your Personal Information to comply with applicable laws and regulations, respond to subpoenas or other lawful requests for information, or to protect our rights.
Behavioral Advertising
As mentioned earlier, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising using the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please be aware that we do not modify our data collection and usage practices when we receive a Do Not Track signal from your browser.
Your Rights
If you are a resident of Europe, you have the right to access the personal information we hold about you and request corrections, updates, or deletions of your personal information. To exercise this right, please reach out to us using the contact information provided below.
Moreover, if you are a European resident, we want to note that we process your information to fulfill contracts we may have with you (such as when you place an order through the Site) or to pursue our legitimate business interests mentioned above. Please also note that your information may be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will retain your Order Information for our records unless you request its deletion.
Changes
We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 16.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to file a complaint, please contact us via email at wildflameandco@outlook.com.
Personal Information We Collect
When you access the Site, we automatically gather specific information about your device, including details about your web browser, IP address, time zone, and some cookies installed on your device. Furthermore, as you navigate the Site, we collect information about the specific web pages or products you view, the websites or search terms that directed you to the Site, and details about your interactions with it. This automatically collected information is referred to as “Device Information.”
We gather Device Information through the following technologies:
- “Cookies” are small data files placed on your device or computer, often containing an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.
- “Log files” record actions taken on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files that track how you browse the Site.
Additionally, when you make a purchase or attempt to do so through the Site, we collect specific information from you, including your name, billing address, shipping address, payment information (like credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
In this Privacy Policy, when we mention “Personal Information,” we refer to both Device Information and Order Information.
How We Use Your Personal Information
The Order Information we collect is primarily used to fulfill orders placed through the Site, which includes processing your payment information, arranging shipping, and providing invoices and/or order confirmations. Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risks or fraud; and
- Provide information or advertising related to our products or services in line with your preferences.
The Device Information we collect helps us screen for potential risks and fraud (especially your IP address) and is used more broadly to enhance and optimize our Site. For instance, we analyze how our customers browse and interact with the Site and assess the effectiveness of our marketing and advertising efforts.
Sharing Your Personal Information
We share your Personal Information with third parties to assist us in utilizing it as described above. For example, we use Shopify to operate our online store; you can read more about Shopify’s use of your Personal Information here: https://www.shopify.com/legal/privacy. Additionally, we use Google Analytics to help us understand how customers interact with the Site; more information about Google’s use of your Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Lastly, we may share your Personal Information to comply with applicable laws and regulations, respond to subpoenas or other lawful requests for information, or to protect our rights.
Behavioral Advertising
As mentioned earlier, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising using the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please be aware that we do not modify our data collection and usage practices when we receive a Do Not Track signal from your browser.
Your Rights
If you are a resident of Europe, you have the right to access the personal information we hold about you and request corrections, updates, or deletions of your personal information. To exercise this right, please reach out to us using the contact information provided below.
Moreover, if you are a European resident, we want to note that we process your information to fulfill contracts we may have with you (such as when you place an order through the Site) or to pursue our legitimate business interests mentioned above. Please also note that your information may be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will retain your Order Information for our records unless you request its deletion.
Changes
We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 16.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to file a complaint, please contact us via email at wildflameandco@outlook.com.